Question 1

Does Buzzsaw Media sell or lease data?

Accepted Answer

Buzzsaw does not sell data. Data is provided to our clients for multi-use, within a limited set of criteria and a set timeframe. We utilise the data through our own release channels for EDM & SMS and provide the same for use in social channels through our partners at Eyeota. We also provide data formatted to specific call systems for external Telemarketing and Direct Mail agencies.

Question 2

Do I get a copy of the data I lease from Buzzsaw?

Accepted Answer

We will provide unencrypted data directly to a client if telemarketing is required or if Client is sending their own emails. Most of the time, marketing activities such as Email or SMS are undertaken by us directly on behalf of our clients or piped directly through to the point of deployment. All data is seeded for monitoring and quality assurance purposes.

Question 3

How do you ensure data accuracy?

Accepted Answer

Our data is verified monthly to bi-monthly and routinely updated to maintain accuracy, remain compliant with Australian privacy laws, and ensure effectiveness. We provide a limited 95% accuracy guarantee on all our data.

Question 4

Is your data privacy-compliant?

Accepted Answer

Yes, all our data is collected in accordance with the Privacy Act 2024 and other Australian regulations, including SPAM and DNCR acts, ensuring full compliance.

Question 5

Do I need to supply a send-ready HTML file?

Accepted Answer

We encourage clients who have send-ready files to provide these to our internal team for upload and pre-testing. However, if you do not have one ready, we have internal specialists to aid you in developing a high-performing EDM, or we can supply you with the specifications required to develop one in line with best-practice recommendations.

Question 6

How does Buzzsaw handle unsubscribes?

Accepted Answer

Buzzsaw’s email systems provide automatic one-click unsubscribes with immediate effect, partitioning the recipient from any further communications from you or any other Buzzsaw Media client. This ensures both compliance and better-performing recipient groups.

Question 7

How does Buzzsaw handle SPAM complaints?

Accepted Answer

We take all SPAM complaints very seriously. Frequently these are recipients who may not have been contacted for a while or have mistakenly reported communications. We liaise directly with these recipients to ensure they are being heard and further provide opt-in flags and unsubscribe with immediate effect.

Question 8

How are EDM campaigns reported on?

Accepted Answer

Our systems provide in-depth tracking on all standard metrics, including delivery, open-rates, granular click-throughs, and A/B testing results. Complete campaign summaries take about 24 hours to generate for accuracy.

Question 9

How much do SMS campaigns cost?

Accepted Answer

SMS costs can vary, but we can provide SMS messaging at a low cost per message.

Question 10

How long can an SMS message be?

Accepted Answer

The standard SMS message is 160 characters. Longer ones can be 320 or 480 characters, which should include unsubscribe links, hyperlinks, or personalization. Longer messages attract higher costs.

Question 11

Can the message be tailored or customised to the recipient?

Accepted Answer

Yes. One of the key benefits of both SMS and EDM channels is the ability to customise messages, such as adding the recipient’s name or tailoring content based on their location or interests.

Question 12

Can we collect responses from recipients to indicate interest?

Accepted Answer

Yes. Depending on the feedback, a user can reply to an SMS to indicate interest or select from provided options. These responses are recorded and provided back to you along with the prospect’s details.

Question 13

What assistance can you provide for telemarketing campaigns?

Accepted Answer

We can provide a customised database to a telemarketing agency you are working with or offer end-to-end telemarketing solutions with our trusted partners.

Question 14

Is telemarketing right for my business?

Accepted Answer

Telemarketing offers direct, personal interaction, enabling meaningful conversations and higher conversion rates. It also helps gain in-depth insight into your audience’s mindset and decision-making process.

Question 15

How do you ensure telemarketing campaigns are privacy-compliant?

Accepted Answer

We wash all numbers against the Do Not Call Register before providing them to clients and maintain an internal opt-out list to ensure compliance with all regulations.

Question 16

Can telemarketing be integrated with other marketing channels?

Accepted Answer

Yes. Telemarketing integrates seamlessly with SMS, email, and direct mail for a unified campaign strategy. It can also serve as a conversion point toward the end of a campaign.

Question 17

What makes direct mail effective?

Accepted Answer

Direct mail creates a tangible, personal connection with recipients, standing out in a digital-first world. It is particularly beneficial for businesses with limited geographic reach or those appealing to a more conservative audience.

Question 18

How can direct mail benefit my business?

Accepted Answer

Direct mail is ideal for driving engagement, promoting offers, and reinforcing brand messaging through targeted distribution.

Question 19

Do you provide design and printing services?

Accepted Answer

Yes. We provide end-to-end services, including artwork development, printing, and distribution tailored to Australia Post guidelines.

Question 20

Can direct mail be integrated with digital campaigns?

Accepted Answer

Yes. Coordinating direct mail with digital channels amplifies reach and response rates. By integrating QR codes or offer-specific codes, you can also measure the effectiveness of your direct mail campaigns.

Home

Unlock actionable audience data with compliant, cross-channel engagement solutions.

Buzzsaw Media empowers brands to connect securely with audiences across multiple channels including SMS, email, social, and more.

Partners & organisations we work with

Smart data insights, seamless
delivery, powerful analytics.

Data & Insights

Delivery

Reporting & Analytics

Tailored audience solutions across
every channel and industry.

Solutions for Audience

Solutions by Channel

Solutions by Industry

Leverage high quality fully compliant data.

How we have helped our customers

Cut through the noise