EDM - Buzzsaw Media

Drive Customer Engagement with Targeted EDM Campaigns

Email marketing remains one of the most effective channels to build connections, nurture leads, and drive conversions. Deliver personalised messages that stand out in crowded inboxes.

The Power of Email Marketing

EDMs (Electronic Direct Mail) combine reach, personalisation, and measurable results. With tailored messages and granular click-through data, email lets you engage your audience at every stage of their journey.

0 %

of People Check Email Daily. Email is an integral part of everyday life, making it a reliable channel to reach your audience consistently.

$ ROI

for Every $1 Spent. Email marketing delivers exceptional returns, making it one of the most cost-effective channels for businesses of any size.

0 %

boost in open rates with personalisation. Emails with personalized subject lines or dynamic content are more likely to be opened and clicked.

Reach, Engage, and Convert

EDM campaigns enable you to deliver tailored messages that build trust and drive results. With our platform, you’ll enjoy unparalleled flexibility and insight for impactful campaigns.

Scalable Personalisation

Dynamic content and segmentation ensure recipients get personalised messages, boosting engagement and strengthening relationships.

Automated Campaigns

Trigger-based journeys let you automate emails based on user actions, saving time while delivering timely messages that nurture leads and retain customers.

Measurable Results

Track performance metrics like open rates, clicks, and conversions consistently. Use these valuable insights to optimise your campaigns for maximum impact.

EDM Functionalities

Our platform makes it simple to segment audiences based on demographics or behaviour. Add dynamic content to ensure your emails resonate with every recipient.

Automate your email marketing with triggers that send messages at the right time, from welcome sequences to follow-ups and re-engagement campaigns.

Gain insights into your campaigns with detailed reporting, covering open rates, click-throughs, and conversion metrics to refine your strategy.

Connect your email marketing with existing systems effortlessly. Our dedicated team offers comprehensive support to ensure smooth implementation, effective campaigns, and continuous optimisation.

Segmentation and Dynamic Content

Our platform allows you to segment your audience and tailor your content, ensuring your SMS campaigns are personalized and relevant to each recipient.

Trigger-Based Journeys

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Detailed Analytics and Reporting

API Integration and Support

Customer success with SMS

See more Customer Stories

250%

Increased SMS conversions

Using SMS marketing was a game-changer for our business. With the help of Buzzsaw, we saw a noticeable increase in customer engagement and sales, achieving a 250% boost within just 2 months. Their expertise in crafting targeted messages delivered real results, driving immediate customer action.

Sam Smith

Head of digital Marketing Converse

FAQs

Do I need to supply a send-ready HTML file?

We encourage clients who have send ready files to provide these to our internal team for upload and pre-testing. However, if you do not have one ready, we have internal specialists to aid you in developing a high-performing EDM; or can supply you with the specifications required to develop one in line with best-practice recommendations.

How does Buzzsaw handle unsubscribes?

Buzzsaw’s email systems provide automatic one-click unsubscribes with immediate effect, partitioning the recipient from any further communications from your or any other BuzzSaw Media’s clients’ messaging and ensuring both ongoing compliance and a better performing group of recipients.

How does Buzzsaw handle SPAM complaints?

As above – We take all SPAM complaints very seriously. Frequently these are recipients who may not have been contacted for a while or have mistakenly reported communications. We liaise directly with these recipients to ensure they are being heard; we further provide the “Opt-in” flags and unsubscribe with immediate effect.

How are EDM campaigns reported on?

Our systems provide in-depth tracking on all standard metrics, including delivery, open-rates and granular click–throughs, as well as any A/B testing results implemented. Complete campaign summaries take about 24 hours to generate, to ensure complete and accurate reporting.

Drive Customer Engagement with Targeted EDM Campaigns

The Power of Email Marketing