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Frequently Asked Questions
Below you’ll find answers to our most commonly asked questions. If you don’t find the answer you are looking for, please contact us.
Data
Does Buzzsaw Media sell or lease data?Buzzsaw does not sell data. Data is provided to our clients for multi-use, within a limited set of criteria and a set timeframe. We utilise the data through our own release channels for EDM & SMS and provide the same to for use in social channels through our partners at Eyeota. We also provide data formatted to specific call systems for external Telemarketing and Direct Mail agencies.
Do I get a copy of the data I lease from Buzzsaw?We will provide unencrypted data directly to a client if telemarketing is required or if Client is sending their own emails, most of the time marketing activities such as Email or SMS are undertaken by us directly on behalf of our clients or piped directly through to the point of deployment. All data is seeded for monitoring and quality assurance purposes.
How do you ensure data accuracy?Our data is verified monthly- 2 monthly and routinely updated to maintain accuracy, to remain compliant with Australian privacy laws and to ensure effectiveness. We provide a limited 95% accuracy guarantee on all our data.
Is your data privacy-compliant?Yes, all our data is collected in accordance with the Privacy Act 2024 and other Australian regulations, including SPAM and DNCR acts, ensuring full compliance.
EDM
Do I need to supply a send-ready HTML file?We encourage clients who have send ready files to provide these to our internal team for upload and pre-testing. However, if you do not have one ready, we have internal specialists to aid you in developing a high-performing EDM; or can supply you with the specifications required to develop one in line with best-practice recommendations.
How does Buzzsaw handle unsubscribes?Buzzsaw’s email systems provide automatic one-click unsubscribes with immediate effect, partitioning the recipient from any further communications from your or any other BuzzSaw Media’s clients’ messaging and ensuring both ongoing compliance and a better performing group of recipients.
How does Buzzsaw handle SPAM complaints?As above – We take all SPAM complaints very seriously. Frequently these are recipients who may not have been contacted for a while or have mistakenly reported communications. We liaise directly with these recipients to ensure they are being heard; we further provide the “Opt-in” flags and unsubscribe with immediate effect.
How are EDM campaigns reported on?Our systems provide in-depth tracking on all standard metrics, including delivery, open-rates and granular click–throughs, as well as any A/B testing results implemented. Complete campaign summaries take about 24 hours to generate, to ensure complete and accurate reporting.
SMS
How much do SMS campaigns cost?SMS costs can vary, but we can provide SMS messaging a low cost per message.
How long is can an SMS message be?Your SMS message can be if you like, through the standard message is 160 characters, and a longer one 320. The longest we recommend is 480 characters, and this should include any unsubscribe links (which we will insert) as well as any hyperlinks or personalization. The extra characters will attract a higher cost.
Can the message be tailored or customised to the recipient?Absolutely! One of the key benefits of both SMS and EDM channels is the ability to customise messages. This might be as simple as adding the recipients’ name into the greeting, or tailoring your message based on their location or interests.
Can we collect responses from recipients to indicate interest?Depending on the nature of the feedback, a user can reply to an SMS, to indicate interest in an offer, or to select from the options provided. These are recorded within our system and provided back to you to action, along with the prospect’s details.
Telemarketing
What assistance can you provide for telemarketing campaigns?We can provide a highly customised database either to a telemarketing agency you are working with; or can provide end-to-end telemarketing solutions with the select partners within our circle of excellence.
Is telemarketing right for my business?Telemarketing offers direct, personal interaction, enabling meaningful conversations and higher conversion rates compared to other channels. It is also a useful channel to gain in-depth insight into your audience’s mindset and relevant influences in their decision-making process.
How do you ensure telemarketing campaigns are privacy-compliant?We wash all numbers against the Do Not Call Register as required prior to providing to clients, and maintain an internal opt-out list, ensuring compliance with all regulations.
Can telemarketing be integrated with other marketing channels?Definitely. Telemarketing works seamlessly alongside SMS, email, and direct mail for a unified campaign strategy. Telemarketing can work well as a point-of-conversion, towards the end of a campaign strategy.
Direct Mail
What makes direct mail effective?Direct mail creates a tangible, personal connection with recipients, standing out in a digital-first world. It can also provide benefit to businesses who have a limited geographic reach or are looking to appeal to a more conservative mindset.
How can direct mail benefit my business?It’s ideal for driving engagement, promoting offers, and reinforcing brand messaging through targeted distribution.
Do you provide design and printing services?Yes, we offer end-to-end services, including artwork development, printing, and distribution tailored to Australia Post guidelines.
Can direct mail be integrated with digital campaigns?Absolutely. Coordinating direct mail with digital channels amplifies reach and response rates. By integrating QR codes or specific offer related codes, you can also measure the effectiveness of your direct mail campaigns
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