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Drive Sales with Automotive Marketing Solutions

BuzzSaw Media helps automotive brands to identify prospects based on online behaviours associated with the automotive sector, pertaining to current or upcoming purchases. We can also provide offline insights to understand who has visited particular dealerships on a one-off or repeated basis. 

Rev Up Your Automotive Campaigns

From tyre-kicking, through to making the shortlist and test-drives, our solutions are tailored to engage customers to help you court their consideration and good-will. We can help you target a buyer from the moment they start looking for their new purchase. 

Key Benefits of Using Our Services

From dealerships to service centers, success in the automotive industry relies on connecting with the right buyers and customers at the right time. BuzzSaw Media provides precise targeting through verified automotive data, helping you engage potential car buyers, service clients, and loyal customers. Our multi-channel marketing solutions – including SMS, email, direct mail, and telemarketing – ensure your promotions reach the right audience, increasing conversions and customer retention.

Verified Targeted Buyer Data

Reach car buyers with precision. 

Our data includes demographics, buying behaviours, and geolocation, helping you connect with people looking to purchase a vehicle. Whether you’re targeting first-time buyers, those visiting your competitor’s car-yards or loyal customers, our insights ensure your message lands with the right audience. 

Multi-Channel Campaigns

Promote vehicles, services, and offers across social/display, SMS, email, direct mail and telemarketing. 

BuzzSaw Media enables you to create consistent, high-impact campaigns that reach your audience on the channels they use most. Whether it’s catching their eyes early in the sales funnel, running a promotion or showcasing new models through any of these touchpoints, we help you stay front of mind. 

Measurable ROI for Dealerships

Track and optimize campaigns to boost sales. 

We can help you track the success of leads generated or appointments booked, through click-tracking analytics. Use these metrics to refine your strategy, maximize ROI, and grow your dealership’s market share. 

Trusted by Automotive businesses globally

Products & Services

Connect with potential buyers using up-to-date, accurate automotive customer data tailored to your needs.

Run integrated campaigns across social/display, SMS, email, telemarketing, and more to engage and influence car buyers and service customers effectively.

Gain insights into campaign performance, track sales leads, and measure ROI for smarter decision-making, through SMS and EDM campaign reporting.

We provide end-to-end support for your automotive marketing campaigns, ensuring seamless execution and success.

Verified Data

Our datasets are thoroughly vetted, ensuring that your campaigns target individuals who are the most likely to actively be looking to buy, sell, or rent properties.

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Client Success: NMG Isuzu

NMG Isuzu Ute leveraged advanced data modelling and machine learning, to predict consumer behaviour and target ideal audiences with precision. This approach reduced cost-per-action by 80% and drove a 14x higher conversion rate, including calls tracked via remote conversion tools. 

Discover how this data-driven strategy is shaping the future of NMG’s marketing across brands and dealerships.

See Our Solutions

Data

Accurate, segmented data for precise marketing targeting.

International Data

Data solutions to help you expand into international markets.

EDM

Targeted email campaigns driving conversions.

SMS

Instant, personalized messaging for customer engagement.

Telemarketing

Direct, conversational marketing generating business leads.

Direct Mail

Tangible, creative mail campaigns enhancing brand presence.

FAQs

Does Buzzsaw Media sell or lease data?

Buzzsaw does not sell data. Data is provided to our clients for multi-use, within a limited set of criteria and a set timeframe. We utilise the data through our own release channels for EDM & SMS and provide the same to for use in social channels through our partners at Eyeota. We also provide data formatted to specific call systems for external Telemarketing and Direct Mail agencies.

We will provide unencrypted data directly to a client if telemarketing is required or if Client is sending their own emails, most of the time marketing activities such as Email or SMS are undertaken by us directly on behalf of our clients or piped directly through to the point of deployment. All data is seeded for monitoring and quality assurance purposes. 

Our data is verified monthly- 2 monthly and routinely updated to maintain accuracy, to remain compliant with Australian privacy laws and to ensure effectiveness. We provide a limited 95% accuracy guarantee on all our data. 

Yes, all our data is collected in accordance with the Privacy Act 2024 and other Australian regulations, including SPAM and DNCR acts, ensuring full compliance.