Data - Buzzsaw Media

Power Your Campaigns with Accurate Australian Data

Unlock the full potential of your marketing efforts with our comprehensive Australian consumer and business datasets. Tailored, compliant, and ready to drive results.

Australian Data Matrix

BuzzSaw Media provides one of the most comprehensive and actionable datasets in Australia, covering every state and territory. The matrix below highlights the scale and depth of our telemarketing, SMS, email, and direct mail datasets – segmented by key audience attributes such as homeownership, age, income, and mobile accessibility.

With post-DNCR compliance, opt-in coverage, and cross-channel readiness, this data enables precise targeting for campaigns of any scale – backed by privacy compliance and real-time accuracy.

TELEMARKETING DATA

	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
PRE DNCR	259,874	4,518,497	116,457	2,624,157	909,784	291,457	3,661,473	1,452,412	13,834,111
POST DNCR	204,733	3,756,849	91,143	2,146,216	743,629	240,390	2,982,273	1,178,959	11,344,192
HOMEOWNERS	100,902	1,339,899	31,749	786,894	316,627	134,894	920,737	489,746	4,121,448
MOBILES	163,367	2,883,510	74,016	1,550,008	547,750	165,411	2,307,343	911,125	8,602,530
AGE	162,396	2,291,857	92,540	1,445,169	542,285	196,796	1,939,086	838,088	7,508,217
INCOME	105,892	1,908,286	43,779	1,175,071	433,454	143,654	1,580,034	663,570	6,053,740
MAILING	192,023	3,551,566	65,941	2,151,600	714,815	231,095	2,842,234	1,139,964	10,889,238

SMS OPT-IN DATA (Post DNCR)

	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
HOMEOWNERS	61,089	722,323	16,152	419,370	178,483	64,474	551,592	335,384	2,348,867
MOBILES	163,367	2,883,510	74,016	1,550,008	547,750	165,411	2,307,343	911,125	8,602,530
AGE	50,894	554,201	14,768	327,998	154,109	52,498	441,659	282,859	1,878,986
INCOME	86,961	1,504,941	32,769	867,178	321,708	97,641	1,245,554	524,746	4,681,498

EMAIL OPT-IN DATA

	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
HOMEOWNERS	74,829	816,056	14,304	452,248	240,143	72,542	681,258	373,740	2,374,014
MOBILES	115,583	2,008,619	47,591	1,032,875	408,891	113,777	1,606,556	671,289	6,005,181
AGE	142,694	2,237,000	64,059	1,266,221	425,701	152,416	1,881,753	805,067	6,517,559
INCOME	98,758	1,660,734	35,226	958,457	369,927	110,756	1,399,719	582,905	5,216,482

MAILING OPT-IN DATA

	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
HOMEOWNERS	159,242	2,126,139	43,611	1,478,947	552,029	211,074	1,786,482	956,293	7,313,817
MOBILES	179,290	3,066,319	64,317	1,696,671	595,291	169,456	2,539,164	1,014,926	9,326,064
AGE	224,664	3,614,202	81,429	2,269,174	798,324	272,773	3,083,115	1,305,669	11,649,410
INCOME	136,332	2,477,045	50,625	1,568,625	576,282	185,054	2,124,132	870,998	7,989,093

ALL CHANNELS DATA

	ACT	NSW	NT	QLD	SA	TAS	VIC	WA	Total
TOTAL (Tele, SMS, EMAIL and MAIL)	22,890	516,707	7,626	247,421	109,700	26,916	386,169	193,646	1,511,075
HOMEOWNERS	16,191	252,671	4,008	123,644	65,627	17,460	183,644	141,215	805,140
AGE	22,829	501,668	8,556	256,125	126,421	27,667	388,415	210,563	1,542,244
INCOME	22,118	496,760	7,322	233,392	105,990	25,585	364,147	187,874	1,443,188

Compliant, Reliable, and Accurate

From targeting to delivery, our data services simplify the process and ensure your campaigns are precise, compliant, and impactful. We handle the details so you can focus on achieving results.

Exceptionally Broad, Deep, and Recent

Our data spans a broad range of Australian populace and enterprise, amassing a superior breadth of parameters and attributable characteristics.

Comprehensive Privacy Compliance

All our data is collected in line with the Privacy Act 1988 (Cth) and Australian Spam Act requirements, and washed against DNCR data prior to delivery, ensuring your campaigns remain fully compliant.

Permission-Based Marketing

All electronic messaging data is opt-in, thereby providing far greater customer confidence, giving you a trusted way to reach your audience without compromising their privacy.

How BuzzSaw sources and Maintains Consumer Data

BuzzSaw Media collects, collates and maintains consumer data from a variety of publicly available and inhouse company resources and marketing initiatives in each country and market we operate in:

These include:

Wholesale data partners we trust
Government sources and publicly available data
Consumer and market research surveys
Marketing campaign partnerships with local and international social media, digital, finance, tourism, retail and broadcast media partners

BuzzSaw Media is also a market leader and at the forefront of running brand-funded competitions, transactional website partnerships, rewards programs and branded video campaigns across multiple platforms including broadcast TV, online, mobile, social media and on-site activations.

Once collected, we mine the mass dataset to identify patterns, lifestyle trends and discover new and insightful knowledge,
with the aim of helping organizations meet their business and marketing goals.

How BuzzSaw updates the data

We update the global master file and individual market datasets quarterly.

As well as adding new records to our dataset we also regularly update the personal information of the existing records and append new fields / flags to these records as they are collected.

Our data maintenance team are constantly running data collection campaigns in each of our global regions to update each countries master file regularly.

The volume of new records added in each region can vary dependent on the following:

Number of data collection campaigns.
Size of data collection campaigns ie: nationwide, city specific, genre etc.
Consumer take-up of campaigns.

As well as adding new records to our dataset, we also update the personal information of the existing records and appendnew fields / ﬂags to these records as they are they are collected.

Responsive dates are also updated by analysis of marketing campaigns both internally and via our customers.

In terms of data quality, our databases are washed monthly against the relevant national Do Not Call registers and ouremails are washed prior to client delivery to ensure optimal delivery rates.

Mobile numbers are also pinged prior to client delivery.
We also run our addresses monthly against national change of address registers in each market.

Each year we also engage with third party government sites we source data from to verify sections of our datasets where applicable.

Data Functionalities

Pinpoint audience location and interests to create hyper-targeted campaigns that drive better engagement and ROI.

Segment and combine audiences by demographics, behaviour, and life events for tailored messaging that resonates.

Keep your campaigns fresh with data that’s routinely updated to maintain accuracy and relevance.

Seamlessly plug our data into a multitude of systems, including social and display for easy use across those channels.

Segmentation and Dynamic Content

Our platform allows you to segment your audience and tailor your content, ensuring your SMS campaigns are personalized and relevant to each recipient.

Trigger-Based Journeys

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Detailed Analytics and Reporting

API Integration and Support

Customer success with SMS

See more Customer Stories

250%

Increased SMS conversions

Using SMS marketing was a game-changer for our business. With the help of Buzzsaw, we saw a noticeable increase in customer engagement and sales, achieving a 250% boost within just 2 months. Their expertise in crafting targeted messages delivered real results, driving immediate customer action.

Sam Smith

Head of digital Marketing Converse

FAQs

Does Buzzsaw Media sell or lease data?

Buzzsaw does not sell data. Data is provided to our clients for multi-use, within a limited set of criteria and a set timeframe. We utilise the data through our own release channels for EDM & SMS and provide the same for use in social channels through our partners at Eyeota. We also provide data formatted to specific call systems for external Telemarketing and Direct Mail agencies.

Do I get a copy of the data I lease from Buzzsaw?

We will provide unencrypted data directly to a client if telemarketing is required or if Client is sending their own emails, most of the time marketing activities such as Email or SMS are undertaken by us directly on behalf of our clients or piped directly through to the point of deployment. All data is seeded for monitoring and quality assurance purposes.

How do you ensure data accuracy?

Our data is verified routinely and updated to maintain accuracy, to remain compliant with Australian privacy laws and to ensure effectiveness. We provide a limited 95% accuracy guarantee on all telemarketing data.

Is your data privacy-compliant?

Yes, all our data is collected in accordance with the Privacy Act 2024 and other Australian regulations, including SPAM and DNCR acts, ensuring full compliance.

Power Your Campaigns with Accurate Australian Data

Australian Data Matrix