Programmatic Audience Solutions

Activate 1.4 billion global audience records across the platforms that matter. Scalable, privacy-conscious audience intelligence for advertisers, agencies and media platforms.

Audience intelligence, built for activation

Buzzsaw Media manages over 1.4 billion global data records across consumer (B2C) and business (B2B) audiences, building activation-ready segments across intent, lifestyle, retail, finance, travel and more.

Scalable, Privacy Conscious Audience Intelligence.

Through our ecosystem we manage over 1.4 billion global data records spanning multiple regions, verticals and behavioural categories — across both consumer (B2C) and business (B2B) audiences. That scale lets us build refined, activation-ready segments across consumer intent, lifestyle, retail, finance, travel, technology, automotive and interest-based targeting.

Our strength is combining that scale with audience intelligence you can act on. Rather than relying on broad demographic assumptions, we build audience profiles from real-world digital behaviours and engagement patterns — so you activate with greater relevance and efficiency across programmatic, CTV, mobile, display and omnichannel environments.

We’ve partnered with Eyeota for their global reputation in audience data enablement, identity connectivity and programmatic activation. The partnership expands the accessibility and scale of our audience segments for advertisers and agencies worldwide.

Why programmatic, why now

The advertising landscape is shifting toward privacy-first targeting and identity diversification. Advertisers need scalable audience solutions that don’t depend solely on third-party cookies, yet still deliver strong performance and measurable outcomes.

At the same time, connected TV, retail media, commerce-driven audiences and omnichannel activation are growing fast. Brands want unified audience intelligence that performs consistently across display, mobile, video, CTV and emerging environments — not a different approach for every channel.

Our programmatic offering is built for exactly that.